How Content Intelligence Strengthens Marketing Efforts?
What is Content Intelligence?
Content intelligence uses artificial intelligence and technology to create and analyze content more effectively to increase your return. While you could use content intelligence through multiple programs and tools, a content intelligence platform will streamline the process. The platform will perform all your content tasks from start to finish in one place.
You can use content intelligence for:
- Written content on websites and blogs
- Videos
- Images
- Documents
- Podcasts and audio
The global content intelligence market is increasing, becoming the norm in many marketing strategies.
Why is Content Intelligence Important for Businesses?
Content intelligence helps you meet your marketing goals by giving you insights you might not have had otherwise. It takes the guesswork out of content creation – allowing you to invest your time and energy into strategies that you know will work because you built them on a data foundation.
Content intelligence takes your marketing strategies beyond creating, analyzing, and adjusting your content. Instead, it helps you make more intelligent choices before you even write the first word of marketing content.
How to use Content Intelligence techniques?
1. Domain Data
On this level, all the improvements will be made keeping the entire domain in mind. Keeping this in mind, here you will be analyzing the traffic and performance of all the content on your domain. So naturally, on this level, the analysis happens on a big picture and surface level.
The goal would be to perform an audit on non-performing pages, so all the content on your domain is holistic and adds relevantly to your niche.
2. Cluster Data
Once you have decided on your main niche, next you need to start identifying main topics to form topic clusters on your domain. For example, marketing can be the main topic and all the marketing-related content can be part of the topic cluster.
Creating topic clusters can be a full-proof way to dominate a particular topic and gain domain authority quickly. Each individual subpage will amplify the sister pages to improve all their performance as a whole – all sort of uplifting each other. You can start getting organic traffic easily for most of the pages in the cluster in this way.
3. Single Page Data
At this level, we have arrived at the individual pages. You can start adding pages to complete all the subtopics in your topic cluster or optimize the content on pre-existing individual pages.
The pages should be optimized such that they effectively marry all the SEO elements with the core text, making sure the structure is user-friendly. On the single page level, you want to make sure that the content on the page is relevant to your audience and is part of the overall niche of your business.
How Content Intelligence Strengthens Marketing Efforts?
Understanding Your Target Audience
Content Intelligence was built specifically for digital content. So it can uncover insights around which pieces of content are performing well (or not), how readers feel about what they’re consuming, and what types of actions they’re taking in response to your articles. These insights can help you understand, on a deeper level, precisely what your target audience is looking for, so you can customize your content according to their marketing needs.
Making Data-Driven Decisions
Every experienced marketing leader knows that digital strategies need to evolve. But without the right information in hand, you don’t know which direction to shift your strategy toward. Content Intelligence addresses this problem by arming content marketers with the data they need to make smart decisions.
Proving ROI
Content leaders need to prove that their team’s work directly impacts the bottom line. Your Content Intelligence platform is key to helping you connect the dots between a piece of content you published and a boost in on-site engagement or a valuable lead coming through the door. This will also give you the confidence to discuss the value of content marketing with the rest of your organization.