Ways to Target the Right Audience with Google Ads

Choosing the Right Audience

From ad copy to images, there’s a lot that goes into a successful Google Ad campaign. One often overlooked step is refining the right audience (literally who sees your ads.) At the most basic level, Google will ask you about the location of your ads, but there are many other opportunities to refine. And narrow, your audience. You must understand and apply the other audience building tools to run successful ad campaigns for your marketing . Not focusing your audience will show your ads to those who will not be interested in your product or service, wasting your ad dollars. Choosing the right audience for your ad campaign is incredibly important. Luckily. Google has a variety of features that help find your audience and serve them with relevant and actionable ad campaigns. Let’s look at some of those features.

Audience Targeting Strategies with Google Ads

While advertising a business can a grueling task It’s made much simpler when you use the same technology that you already know and love as a user.

Google Ads works perfectly for reaching out to your target audience and begin making sales to the people who want to buy.

Now that you know how audience targeting works with Google Ads, it’s time to begin marketing your business in the most effective possible way.

Ways to Target the Right Audience with Google Ads

1. In-Market Audiences

In-market audiences seemed exactly what they sound like: people who search for specific queries within a given market. If a person wants a specific product- say. An SEO package- Google Ads will track their searches and find out that they’ve been searching for SEO.

Then, the software will show relevant adverts at the top or in the sidebar of the search engine that the person who’s been looking for the product can check out.

If you’re the aforementioned SEO company. You’ll get the benefit of having your advert seen by people who have already shown interest in similar products to yours.

2. Demographics

Google Ads also optimizes adverts based on the demographics of your target audience.

People make Google accounts all the time in which they enter personal information, including their age and gender.

Other factors like political affiliation, interests, and ideologies can be gleaned from previous Google searches as well. As a business, you can put factors like at what age your target audience is or what kind of music they would like into the information about your business.

Google Ads allows for these businesses and clients to  matched together. When you buy a package to optimize your experience in the search engine advertisements, you can reach out to people that you’ve already identified to be in your target audience.

You also can use the demographics features to answer ‘business near me’ queries. Ensuring that your advert  shown to people in the areas you operate in.

3. Market Research

As we discussed before, Google  capable of tracking a person’s searches and identifying what they seemed interested in. This  called market research.

The search engine decides who is most likely to buy your product by determining who is in the target audience that you have identified.

But did you know that Google Ads can also help to determine for you who your target audience is?

If you’re struggling to think of who may want to buy your product, you can look into the trends that Google picks up on. You can see the ages and genders of the people who have bought your product most often as well as where their interests lie.

Sometimes your target audience isn’t exactly who you thought it was going to be. And market research can help you identify when that happens!