How to Create Animated Marketing Video?
What is Animated Video?
Animated marketing video is a technique in which images go through the process of designing, layout addition, and photographic sequences to create an illusion of action. Animated meaning can be better understood as a simulation of movement that is created by showing a series of pictures. Digital animated marketing video for business engage the viewers and make for an interesting story-telling experience.
Types of Animation:
Whiteboard Animation
Whiteboard animation videos are especially good for explaining difficult-to-understand concepts. They usually include a live action element, like a hand coming in and out of frame to do the actual drawing. These videos are captivating and, even when longer than our recommended 30-second to one-minute length, can hold the viewer’s attention and help them retain more information.
Kinetic Typography
You’ve definitely seen typographic animation, whether you know it or not! Also known as kinetic typography, this is basically the art of moving text. Entire videos can be composed of visually stimulating, moving text, or they can come in as an element in any other type of video.
The magic of kinetic typography is its ability to keep the viewer engaged. Because text is actively moving on the screen, the user is compelled to read it. You can animate single letters or entire words, creating a beautiful visual scene made even stronger by the right voiceover or music.
Cartoon Animation
Cartoons are most commonly associated with animated video — and rightly so! Most of us have a favorite cartoon from childhood, a favorite cartoon movie, or a cartoon short that we can watch over and over again.
They’re highly engaging and because of our association with them, cartoon videos often have higher views and higher view-through rates than their non-animated counterparts. They can be used to communicate just about any message, from tips and tricks to general marketing brand overviews.
Live Action and Animation Combo
This is one of the most common uses for animated marketing video, since the combination styles are virtually endless. Use live actors or product shots with overlaid graphics, kinetic typography, cartoon intersperses, and more. The combination can make understanding how your product or service works easier, while forming a more personal connection with the viewer.
Infographic Animation
Consider using animation when you want to present any statistical or number-heavy content. Just like static infographics, infographic animation helps make complex numerical data easier to understand and visualize.
This is one of the easiest types of animation to produce, so use it whenever you can. From moving graphs, to charts and tables, infographics in your video will help make marketing information memorable.
To-dos of creating a video animation for user engagement:
- Always start by understanding the needs and interests of your targeted audience. The age, lifestyle, gender, and interests of the audience play a huge role in scriptwriting.
- Customize the video in a way that your target audience can relate to it. Your visuals and story play a huge role in it.
- Use aesthetic and dynamic visuals that can keep the audience intrigued throughout the play minutes.
- Hire skilled narrators or voice actors for your videos. Although this doesn’t seem like a huge factor, it plays a significant role in keeping the audience gripped.
- Never ever compromise on the production quality. Remember, the video you present is the face of your brand.
- Integrate the brand message carefully, so that it doesn’t sound salesy, but rather friendly. The creative skill of your production company plays a huge role in it.