How To Improve Your Google Ads To The Best

How Do Google Ads Work?

 

 

Google Ads, formerly called Google AdWords, is one of the most popular pay-per-click (PPC) advertising platforms in the world.

Basically, you choose targeted keywords and bid on them, based on the amount of money you’re willing to spend per click. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service for your marketing.

 

 Ways to Improve Your Google Ads

1. Target your competition.

In the last two years, Google has limited the use of branded keywords in the ad copy. This means that the chances for you to display ads in searches that target your competitors have dramatically decreased.

However, not all hope is lost. Google Ads still allows targeting keywords related to your competitor’s services or products. As such, while you can’t use a trademark in your ad’s copy, nothing prevents you from bidding on a competitor’s name.

 

2.Try Expanding or Restricting Geography

Speaking of settings, consider your geotargeting. If your targeting is too limited, your audience might be too small to perform (especially if your keywords are hyper-specialized). On the other hand, If you have a limited budget and large geography to cover, you might be spreading that budget too thin to compete with others bidding for the same keywords. Find out where you have the best performance and narrow your focus there.

3.Don’t be afraid of exact match Google Ads keywords.

Before 2018, exact match keywords only allowed advertisers to target a specific keyword and its common misspellings. Nothing less and nothing more than that. This has changed, however, and now, exact keyword targeting also includes synonyms, omitted functional words, and paraphrases.

If you’re already using exact match keywords in your Google PPC ads, chances are your ads are displaying for more queries than you might expect. If so, make sure to review all search terms in your Google Ads account to reduce irrelevant and costly impressions, as some of your targeted keywords might have become redundant.

Don’t also forget to add negative keywords when appropriate. This will also help you optimize your Google PPC campaigns and avoid displaying your ads in searches that are not relevant.

 

4. Impressive Performance Tracking and Analytics

Google Ads software is a free tool brimming with valuable and insightful analytics built right in. It allows you to easily A/B test your ad copy and landing pages to maximize ROI- and that’s the key to any successful digital marketing campaign.

The pay-per-click stats not only tell you how your ads  performing, but also recommend what changes could be made to improve your results. They tell you everything from your average cost per click and ad position to your conversion rate… and much more.

You can see your click-through rate (CTR), cost-per-conversion (CPC), keyword search volume, ad quality score, and ad position ranking at a glance. It’s easy to see what’s working, what’s not, and adjust accordingly.

7. Improve your quality score.

All the ads in a PPC campaign ranked based on their quality score. This score ranges from one to 10 and determined based on three primary factors: ad relevance, landing page experience, and expected click-through rate.

Make sure to pay attention to all of these factors when planning your PPC campaigns. While not every ad will end up having a quality score of 10, it’s essential to keep improving them over time. After all, your ads’ quality will ultimately impact your cost-per-click and the position they get in the auction process.