Ways To Improve Your SEO Rankings And Tips To Build Effective SEO Strategy
What Is SEO?
SEO is a digital service employed by business owners to improve visibility, drive traffic, boost sales, convert website clicks to customers, and increase business revenue by rising SEO rankings. It is a short-term (and a popular term) used to refer to Search Engine Optimization.
It is usually adopted to target search engines (mostly Google) to help business owners gain needed attention and attract their target audience faster than without SEO.
Is It Worth Hiring an SEO Agency?
Yes, many business owners try to do their website SEO by themselves (DIY) and there is nothing wrong with that. However, something that is as vital and key to a business as SEO should be approached with absolute professionalism and seriousness, and so an SEO company should be hired.
Yet, if you are still of the belief that your business can do just fine without the intervention of an SEO company, here are three reasons why you need an SEO agency to help direct the right kind of traffic towards your business website and products for better conversion potential.
1.Time
2.Technical know
3.Great SEO marketing business
Ways To Improve Your SEO Rankings
1. Create A Diverse Content Marketing Strategy
Google uses many factors when ranking websites so there’s no one trick that’s going to keep your site in the No. 1 position. You need to focus on creating original content that’s relevant to your readers. It also helps to have social media content linking to your website. Whether you’re creating blog posts, videos, social media posts, or anything else, look for topics and keywords that are currently trending.
2. Structure Your Content for Featured Snippets
The content inside of featured snippets is pulled from one of the results in the top 10.
And if you format your content correctly, you can end up in the coveted featured snippet spot.
3. Create New Content Based on Low-Competition Keywords For SEO Rankings
Many sites struggle with SEO because they target keywords that are too competitive.
Here’s how to find untapped keywords with little-to-no competition.
Target Question Keywords
Question keywords are great for SEO for two main reasons:
- They’re highly-specific questions that your target audience needs answers to
- They’re generally not super competitive
4. Be Consistent With Your Content Posting To Raise SEO Rankings
One of the best ways I have found is to add consistent quality content to your blog. Think about what people are searching for and do some basic keyword research and provide a quality blog about the topic delivering value. This will help you in multiple ways, including generating additional free traffic to your business, plus delivering value to your readers.
Tips To Build An Effective SEO Strategy
1. Write for humans first and search engines second
As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying. Write for humans first and search engines second.
2. Focus on user experience (UX)
There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website.
3. Pay attention to Google algorithm updates
We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how closely they adhere to the most recent update.