Start New Year with Email Marketing

Email Marketing is a very good step to start your year in the marketing field. New year is for new chances, new beginnings, and new opportunities. Thus, if you are a business company and you want a point to start your marketing journey or to increase your business’s reach, Email marketing is the best choice. It will help your eCommerce efforts pay off in the new year 2023.

In this blog, we will talk about strategies and tips you can follow in Email marketing, which can help you raise up your digital marketing.

Optimize Your Emails For Mobile

• Check the stats for your email, social media, and website.
• Make it simple to read and very organized to ensure users a good experience.

According to Return Path, if you don’t evaluate your email’s appearance on mobile before sending it, you’re putting your email marketing campaign in danger. Thus checking your email is the first important part to do before sending an email.

Specify your Target Audience

Digital marketing is about targeting the right people with the right content at the right time. As a result, specifying your audience is an important tip to follow when using email marketing. Understanding and segmenting your target demographic allows you to establish a closer relationship with your consumer and tailor your material accordingly.

Also, you can add your client’s personal name instead of using your company name and ask them to add your email to their address book. These personal touches will boost your email open rate and avoid them to be in the spam box.

Develop your Subject Line

What can attract the user’s attention more than the title, or subject line in Email marketing? In addition to being the first thing subscribers and email users see in their inboxes, subject line is arguably the most important element in your emails. Also, it determines the goal of the email and gives readers an attractive reason to read your email.

So you have to write a good email subject line to help your email reach more people and then have a high open rate.

Here are some tips for creating an attractive subject line:

• Make it shorter.
• Avoid spam words in your email subject lines such as loud punctuation, multiple exclamation points, and promotional language.
• Use questions in the subject line to focus your reader’s attention and pique their curiosity.
• Include a deadline in the subject line. However you’re writing after the new year’s holiday, don’t be afraid to add a deadline.
• Make your announcement right in the subject such as Offers after holidays”
• Share something valuable in your subject line and try to make it unique; it can’t be found anywhere else.

Don’t Send Long Emails

Start with writing one goal in your mind to win clarity and conciseness. That will help you to keep your goal and avoid tangents. Also, avoid repetition when writing your email. Everyone may tend to repeat himself in emails and this will make the email longer.

Remember that shorter emails are more likely to receive a response or take action. Thus, an email with less than 200 words performs better and improves your business marketing and offers.