The Latest Trends in Digital Marketing
The Latest Trends in Digital Marketing
Digital marketing has become an increasingly important area for businesses to focus on. This applies as more and more consumers spend time online and on mobile devices. Some of the latest trends in digital marketing include:
Growth of Voice Search
Voice assistants and smart speakers are becoming increasingly popular. This means that customers are conducting more searches by voice rather than typing into a search box. As a result, digital marketers need to optimize their content for questions and long-tail keyword phrases that people would say rather than type. By creating a comprehensive “featured snippets” strategy you can impact since these snippets are often surfaced at the top of voice search results.
Rise of Video Marketing
Video continues to take more and more market share of internet traffic. Creating video content, whether it’s short-form social videos, long-form tutorial or educational videos, or videos for marketing campaigns and advertising is critical for digital marketers today. Ensure your content team has the skills and tools needed to produce high-quality video at scale.
Ephemeral Content
Snapchat made ephemeral content mainstream with stories and messages that disappear after 24 hours. Now the stories format is being adopted by other platforms like Instagram, Facebook, and even LinkedIn. Digital marketers need to consider how to create ephemeral content that delivers a sense of urgency and exclusivity to followers. But they also need to be mindful that the content will disappear and not deliver long-term SEO value. It’s a balancing act.
Personalization in Digital Marketing
As artificial intelligence and data analytics advance, personalization is becoming expected by consumers. They want experiences, content, and offers tailored to their individual interests and needs. Digital marketers must invest in tools and teams focused on gaining customer data insights and using those insights to personalize the digital marketing experience. Effective personalization can significantly impact customer engagement and satisfaction.
Those are a few of the latest major trends in digital marketing. Overall, the field continues to evolve rapidly, so digital marketers need to stay on the cutting edge of new platforms, technologies, and strategies to grow their business in today’s fast-paced digital world.