Google Ads Remarketing

Google Ads Remarketing: Reaching Out to Past Visitors

One of the most effective ways to increase conversions and sales is to target people who have already shown an interest in your products or services. Google Ads Remarketing allows you to do just that by reaching out to visitors who have interacted with your website in the past.

What is Google Ads Remarketing?

It is a type of advertising that targets people who have previously visited your website or used your mobile app. It works by placing a cookie on the user’s device when they visit your website, allowing you to show them targeted ads when they browse other websites or use Google search.

For example, let’s say you run an online store that sells shoes. A potential customer visits your website, looks at a few pairs of shoes, but doesn’t make a purchase. With that you can then show that person ads for the same or similar shoes when they browse other websites or use Google search.

By reaching out to people who have already shown an interest in your products or services, you can increase the chances of converting them into customers.

Setting Up Google Ads Remarketing

To set up Google Ads Remarketing, you’ll need to create a remarketing list in your Google Ads account. This list will contain the people who have visited your website or used your mobile app and will be used to show them targeted ads.

To create a remarketing list, follow these steps:

Firstly, Sign in to your Google Ads account and click on “Audience Manager” in the left-hand menu.

Secondly, Click on “Audience lists” and then “Remarketing.”

Thirdly, Choose the type of remarketing list you want to create – website visitors, app users, or YouTube users.

Fourthly, Set the membership duration, which is the length of time a person will stay on your remarketing list.

Finally, Add the Google Ads remarketing tag to your website or app to start tracking visitors.

Once you’ve set up your remarketing list, you can create a Google Ads campaign and target that list with your ads.

Best Practices for Google Ads Remarketing

To get the most out of it, here are some best practices to follow:

Segment your audience

Firstly, Divide your remarketing list into smaller groups based on their behavior on your website. For example, you could target people who added items to their cart but didn’t check out or people who viewed a specific product page.

Use relevant ad copy

Secondly, Tailor your ad copy to the people you’re targeting. For example, if someone visited your shoes category page, show them ads for shoes, not backpacks.

Set frequency caps

Thirdly, Don’t bombard people with too many ads. Set a limit on how often someone sees your ads to avoid annoying them.

Test different ad formats

Fourthly, Experiment with different ad formats, such as display ads and video ads, to see what works best for your audience.

Measure your results

Finally, Use Google Ads reporting to track how your remarketing campaigns are performing. Monitor metrics such as click-through rate, conversion rate, and cost per click to optimize your campaigns.

Conclusion

Google Ads Remarketing is a tool for reaching out to people who have already shown an interest in your products. By creating targeted ads that speak to their interests, you can increase the chances of converting them into customers. Follow best practices and measure your results to get the most out of your remarketing campaigns.