The customer search journey is the process that a potential customer goes through before making a purchase. It typically consists of three stages: awareness, consideration, and decision. Understanding these stages and the types of search queries associated with each can help businesses create targeted ads that resonate with potential customers.

Awareness

Firstly, The first stage of the customer search journey is awareness. At this stage, potential customers are just becoming aware of a need or problem that they have. They may be searching for general information or solutions to their problem. Search queries at this stage may include broad terms like “best X” or “how to solve Y”.

Providing Helpful Information

Secondly, Businesses can target potential customers at this stage by creating ads that provide helpful information or solutions to their problem. For example, a business that sells running shoes could create an ad that targets people searching for “best running shoes” and provides information on the features that make a good running shoe.

Consideration

Thirdly, The second stage of the customer search journey is consideration. At this stage, potential customers have identified their problem and are looking for specific solutions. They may be comparing different products or evaluating different options. Search queries at this stage may include terms like “X vs Y” or “best X for Z”.

Creating Unique Features

Fourthly, Businesses can target potential customers at this stage by creating ads that highlight the unique benefits and features of their product or service. For example, a business that sells laptops could create an ad that targets people searching for “best laptops for video editing” and highlight the features of their laptops that make them ideal for video editing.

Decision

Fifthly, The final stage of the customer search journey is decision. At this stage, potential customers have narrowed down their options and are ready to make a purchase. Search queries at this stage may include terms like “buy X” or “best deal on Y”.

Creating Special Deals

Sixthly, Businesses can target potential customers at this stage by creating ads that offer incentives or special deals to encourage them to make a purchase. For example, a business that sells cameras could create an ad that targets people searching for “buy Canon EOS R6” and offers a discount code or free shipping to encourage them to make a purchase.

Considering the Devices

Finally, In addition to understanding the stages of the customer search journey, businesses should also consider the devices and channels that potential customers are using to search for information. For example, someone searching for a restaurant on their mobile phone may be looking for different information than someone searching on their desktop computer.

Conclusion

In conclusion, By understanding the customer search journey and creating targeted ads that resonate with potential customers at each stage, businesses can create effective Google Ads campaigns that drive conversions and grow their business.