Google Ads Extensions

Google Ads extensions allow you to provide more information within your text ads, boosting then both clicks and conversions. Here are some of the most useful extensions to implement in your campaigns.

Call Extensions

First, call extensions display a click-to-call option directly in your ads, enabling customers to contact your business with a single tap. Simply add your phone number, and Google will automatically generate a call extension for eligible text ads. Consequently, call extensions offer a convenient way for customers to connect with your business, particularly for service or local companies.

Location Extensions

Next, location extensions display your business name and address in ad text, helping customers identify if your business is close by. Google automatically pulls this information from your Google My Business profile. Hence, location extensions notably boost clicks for local businesses since searchers want to confirm your proximity before taking further action. However, limited location targeting is still advised to show ads to customers within a relevant radius.

Sitelink Extensions

Moreover, sitelink extensions let you include 2 to 5 additional clickable lines beneath your ad to direct customers to specific internal pages. For instance, links can route customers to relevant service or product pages on your website. Therefore, sitelink extensions provide multiple click opportunities within a single ad, potentially increasing both traffic and conversion rates.

Callout Extensions

Similarly, callout extensions display a highlight of up to 15 characters below your ad to emphasize a particular offer or value proposition. For instance, a callout could read “Free Shipping” or “$10 Off.” While less intuitive than other extensions, callouts help capture customers’ attention and entice them to click through based on the promise within the short preview.

Price Extensions

Finally, price extensions show a product’s price directly within the ad copy for informational purposes. Price values automatically sync with your Google Merchant Center data to remain up-to-date. Consequently, price extensions enable customers to easily compare options and identify what fits their budgets before visiting your website.

In summary, Google Ads extensions like call, location, sitelink, callout and price extensions provide an opportunity to include crucial information directly within your ads. By testing and utilizing the most relevant extensions for your business, you can generate more clicks, leads and sales from your Google Ads campaigns.