Video Content Marketing

Marketers are increasingly using video to grab customer attention and spread brand awareness. From short Instagram Reels to longer YouTube ads, video content is dominating as a marketing medium. Let’s examine the rise of social media video marketing and why it’s becoming so crucial for businesses.

It Captures Attention

Firstly, video content captures attention in a way that text and images cannot match. People absorb and retain information better when presented visually and auditorily.

When viewers see and hear a brand’s message in a video, they are more likely to pay attention and remember it. This makes video an ideal format for delivering marketing pitches and product demos.

Videos are more interesting than text and keep viewers’ attention. Why? Videos combine both visual and auditory senses. Videos combine noise and movement.

The visual abilities of humans are remarkable. People process visuals 60,000 times faster than they process text, according to a Management Information Systems Research Center study at the University of Minnesota.

Also, most of the information from the brain is visual, meaning that viewers will better retain a message through video than text. And because of this, the average viewer remembers 95 percent of a message when it is watched, compared to only 10% of content that was read.

It Drives Engagement & Keeps Viewers in Longer

Moreover, video content drives higher levels of engagement on social media and other platforms. Viewers are more likely to share, like, comment on and click within videos they watch.

On Instagram alone, Reels see 2-3 times higher engagement rates than Photo posts. This engagement then effectively exposes more potential customers to a business’s brand at no extra cost.

According to TJ McCue’s Forbes article, the average user spends 88% more time on websites with video content than any other type of content. Adding videos to your website pages can increase visitors’ time spent on it.

It could be because most people find videos more enjoyable than reading text. A second reason could be that video explanations are more effective at helping people retain information. You can increase your reach and retention rates by creating product videos, how-to’s, or demos. You can even boost eCommerce sales with shoppable videos from Videowise.

It Conveys Emotion & Converts More

Additionally, video allows marketers to convey emotion and personality in a way that resonates more deeply with audiences. Viewers form attachments to the people and stories they see on screen.

Whether it’s through testimonials, staff introductions or narrated walkthroughs, video puts a human face on an otherwise intangible brand. This realness and relatability help brands form meaningful connections with customers. Which, therefore, has the potential to turn viewers into followers.

Adding videos to a product page can increase conversions by 80 percent or more, according to the Top 16 Video Marketing Statistics for 2016 report.

Conversions will increase if an image is replaced with a video.

Why?

Video gives you a better idea of the product or service. Video viewers are more likely to remember the message if they are engaged. After watching a video, viewers are more likely to trust brands. Trust can lead to conversions.

It Ranks Well & Helps Improve SEO

Furthermore, video content is privileged by search engines and social platforms alike. Google, for example, considers video as an important ranking factor for organic search results.

Meanwhile, social media algorithms prioritize video content in users’ feeds. As a result, video is one of the most reliable ways for businesses to gain exposure, generate traffic and capture new leads.

SEO is also easier with video because it’s responsive across different devices. You can reach a larger audience because many video platforms, such as Youtube and Vimeo, adjust to different screen sizes and are optimized to be mobile-friendly.

Google’s algorithm is increasingly emphasizing pages containing video content in search results. This makes it even more critical for businesses to adopt videos as part of their digital marketing strategy.

Video is easier to share.

Social video gets 1200% more shares than text and image content combined, according to Wordstream data. On platforms like LinkedIn, video is shared 20 times more often than other types of content formats in the LinkedIn feed, according to Sales and Marketing Solutions. Why are videos so popular? They’re entertaining and offer practical value through tips, tricks, and hacks.

Use shoppable videos from Instagram, TikTok, YouTube, and Vimeo to make money online.

If you are considering adding video to your marketing strategy, meet with your marketing team to discuss your budget and desired ROI. To maximize your marketing budget, consider which types of videos are most effective for your brand.

Additional Tips

Keep videos short.

Videos under two minutes long get the most engagement. It’s crucial to convey your message in the shortest time possible. Even a four-minute video is sufficient. However, any longer video could result in significant viewership loss.

Transcribe your video script.

Google bots can more accurately crawl your content if you have transcribed text from the sound of your video. This increases the likelihood that your site will appear in many internet searches.

Optimize your videos.

Search engine bots can crawl your video more efficiently by adding relevant titles, descriptions, and meta tags.
High-quality thumbnails are essential. Eye-catching thumbnails will grab searchers’ attention and increase click-through rates.

In summary, video has proven itself as one of the most effective marketing mediums available today. Whether through short-form Instagram Reels or long-form YouTube videos, businesses that incorporate video storytelling into their strategies are poised to make the biggest impressions on customers and drive the greatest results. The rise of video marketing shows no signs of slowing – are you ready to get onboard?