Promoting Blogs on Social Media

If you want readers for your website blog, social media promotion is essential. You can share on platforms like Facebook, Twitter, Instagram and LinkedIn. They can help drive traffic and grow an audience for your content.

By posting and sharing your blog posts across social media, you raise awareness of your brand and website. An active presence on multiple channels can boost engagement and readership over time.

Which Social Platforms to Prioritize

Not all social networks are equal in terms of whether they can benefit your blog. Prioritize the following platforms:

• Facebook – With its large user base, Facebook is ideal for sharing longform content and building a loyal following. Cross-promote new blog posts here.
• Twitter – Twitter’s real-time, constantly updating nature makes it a good fit for sharing short snippets and quotes from your latest blog posts.
• LinkedIn – The professional focus of LinkedIn aligns well with marketing your website as an authority in your niche. Share content here that is B2B-focused.
• Instagram – While primarily a visual platform, Instagram allows you to share blogs in your Story and link in your profile. The mobile-driven audience makes it suitable for mobile-optimized sites.
• Other platforms like Pinterest and Reddit can also benefit your blog over time based on your niche and target audience. But start by focusing your efforts on the ones with the most potential readers.

How to Promote Your Blog on Social Media

Once you’ve identified the most relevant social channels:

• Share new posts regularly – At least 2-3 times per week, share a brief summary and link to your latest blog. Include relevant hashtags.
• Cross-promote on all platforms – Each new blog post should be shared across Facebook, Twitter, LinkedIn and Instagram to reach varied audiences.
• Repurpose content as visual graphics and quotes on platforms like Instagram to make it more shareable. Add your handle and website URL.
• Engage with others – Like, comment and share relevant industry content to build credibility. Add value before promoting your own blog.
• Respond to comments and questions about your blog to foster a conversational tone that drives further interaction and readership.
• Offer incentives to boost shares – Like offering a free download, discount code or giveaway to people who share your content.
• Analyze engagement metrics to determine which platforms and types of posts perform best for your blog. Adjust your approach accordingly.

Consistently promoting your new and best blog posts across multiple active profiles can help build an online following interested in your website’s content over time. But a responsive, community-focused attitude also helps keep readers coming back.