Big Reasons for Big Brands to Use WordPress
Major media companies and huge brands keep choosing WordPress for their websites over custom platforms or other CMS solutions. While they have the resources to build any system they want, it continues to prove itself as a reliable, scalable and feature-rich option for huge sites. Here are the top reasons big names trust WordPress to power their online presence:
Open Source and Free
First and foremost, WordPress remains freely available as open source software at no cost. For companies with massive budgets, saving money may seem trivial. However, not expending resources to develop or maintain a proprietary CMS preserves funds that can be allocated to other priorities. WordPress simply handles the basic need of a website platform at zero expense.
This free option also provides independence and flexibility. Companies do not become reliant on a paid service that may change or become outdated over time. Instead, this platform continuously evolves through an active community of developers and users. As long as it exists and works, huge brands can confidently remain on the platform.
Highly Customizable
Furthermore, WordPress supports extensive customization through plugins and themes that modify features and appearance. For major media companies wanting a highly personalized website, WordPress allows achieving almost any design through custom code. Plugins exist for advanced functionality like eCommerce, membership sites, learning management, online booking and more.
Essentially, big brands treat it as a framework upon which to build completely custom solutions. The economic model of free and open makes tackling massive technical requirements and customizations feasible. WordPress simply serves as the underlying platform that handles the basics well, while allowing companies to build exactly the experience they envision.
Extensive Developer Community
The huge community that has formed around WordPress also benefits large organizations. A massive pool of skilled developers exists who understand WordPress inside and out. Finding and hiring talent to handle WordPress web design and maintenance proves relatively easy.
Major companies gain peace of mind knowing any issues that arise with their WordPress sites can be solved by the extensive knowledge base and large developer network. Even the most complex, unique solutions built atop WordPress benefit from this support infrastructure – without major brands needing to grow their own internal teams to achieve the same results.
Scalability and Performance
Finally, WordPress has proven itself capable of scaling to meet the demands of even the highest-traffic, largest websites in the world. Core performance optimizations and caching plugins enable WordPress to handle massive loads smoothly. The software architecture facilitates scaling horizontally by adding more servers as site traffic grows.
Major media companies and brands trust that this platform represents a stable foundation that will scale along with their online presence. The underlying WordPress platform requires virtually no modification as sites expand and more servers get deployed. WordPress simply continues functioning at the foundation while huge amounts of traffic pass through the system.
In summary, the combination of free and open source software, extensive customization potential, a huge community of developers and demonstrated performance at massive scale continues to make WordPress an appealing option for even the world’s biggest brands. As long as WordPress fulfills the basic needs of a website platform, huge companies gain a reliable solution upon which to build completely customized experiences tailored to their specific requirements.