Social Media: Virtual and Augmented Reality

Virtual and augmented reality technologies are poised to transform the way we use social media over the next few years. As these immersive mediums mature and become more accessible, we can expect VR and AR features to expand across platforms in 2023.

VR for Experiences and Events

First, social platforms will integrate VR to enable immersive shared experiences beyond what’s possible on 2D screens. For example:

•Watching events together
•Attending virtual concerts
•Socializing in virtual hangout spaces
•Exploring places together

AR for Enhanced Visual Content

Also, augmented reality effects and tools will allow users to create more engaging visual content that blends the digital and physical worlds. Examples include:

•AR filters for photo and video
•AR art pieces and object overlays
•Overlaying digital graphics on live streams
•AR makeup and fashion try-ons
•AR emoticons and masks

Instagram and Snapchat already offer basic AR filters – expect more advanced tools in 2023.

Shopping with VR and AR

Then, virtual and augmented reality will enable new types of eCommerce experiences on social networks:

•Virtual storefronts and showrooms
•VR product visualizations and configurators
•AR try-ons for apparel, accessories, makeup and furniture
•3D object viewing
•Digitally assisted in-person shopping

This makes shopping more visual, interactive and personalized – transforming social commerce.

Networking in Virtual Gathering Spaces

Then, the idea of shared virtual worlds like the metaverse takes hold, basic elements of social networking will start to emerge within those settings. For example:

•Virtual venues for events,classes and meetups
•Digitally represented social profiles and avatars
•Communicating and matching with others
•Forming groups and communities

While early-stage today, these metaverse-based social interactions will likely expand in 2023.

Overall, VR and AR technologies will enhance visual storytelling, expand social experiences beyond 2D screens, enable novel types of creative expression and make eCommerce more visual and personalized – fundamentally changing how we use social media.