Using Location Extensions in Your Google Ads

Location extensions allow you to show relevant business information like your address, phone number and hours directly in your Google Ads. These extensions aim to boost clicks by providing consumers with what they need to know before visiting your business. Follow these steps to add helpful location extensions to your Google Ads.

Log into your Google Ads account

Select the campaign that will include the location extension. Then, in the campaign’s settings, click “Extensions” from the left menu.

Under the “Your business location” category, click “+ Add.” This opens the location extensions fields for your business.

Enter your business name, phone number and physical address exactly as you want them to appear in ads. Google will verify this information and populate its maps with your data.

Next, specify your business hours. List the days and hours you are open for customers. Providing operating hours helps users decide when to visit.

Optionally, add additional locations if relevant to your business. Include branches, stores or outlets with unique contact details and schedules.

After filling in available fields, scroll down and click “Save” to add the location extension. Your new information then displays alongside your ad text on Google searches.

To further refine them, access the “Location extension options” section. Here you can:

• Select which fields to include in the extension like address, phone and hours.
• Choose the text colors and background that match your brand for a consistent look.
• Set visibility to show it on certain devices and ad formats.
• Add a call button to generate phone calls directly from your Google Ads.

Experiment with various location extension options to determine which configuration receives the most clicks and calls from consumers.Track performance metrics at the campaign and ad group levels to optimize them for maximum impact.

In summary, location provide consumers with the essential details they need to confidently visit your business – which can translate into more clicks, calls and conversions for your Google Ads. But test different extension options and fields included to determine the most effective format for your specific business and customer base.