Managing Multiple Business Accounts on Social Media

Having a presence on multiple social networks is essential for most businesses today. However, managing numerous profiles and accounts across different platforms can become overwhelming fast. Fortunately, there are strategies you can use to effectively handle your extended social media presence. From delegating roles to automating processes, these tips will help you organize and optimize how you manage multiple social accounts.

First, create a social media calendar.

Use a spreadsheet, Google Calendar or task manager to list all planned social posts across networks. This gives you an “at-a-glance” view of your content pipeline and ensures you don’t post duplicate content to different networks simultaneously. It also helps teams collaborate on planning social strategies in advance.

Delegate responsibilities to different team members.

Don’t try to manage all social accounts yourself.Assign employees roles like Facebook Manager, Instagram Manager, etc. Allow them autonomy over their assigned networks while holding them accountable for metrics and goals. Regular team sync-ups help keep efforts aligned with your overall social strategy.

Utilize content and asset reuse.

Often, the same images, videos and text can work across different networks. Repurpose your best performing content – just modify captions and hashtags as needed for each platform. This saves time creating entirely new assets from scratch for each account you manage.

Fourth, ask team members to specialize in specific networks. The more familiar certain individuals become with a single platform, the more they will learn about optimizing content for that network. Specialization leads to greater effectiveness managing individual social accounts over time.

Fifth, automate repetitive tasks with tools. Scheduling tools can post updates, respond to messages and share content across all your accounts with just one action. This minimizes the time you spend executing basic social management tasks each day.

Sixth, centralize user data. Collect all community member information into one CRM or marketing platform. This allows you to remarket to the same people consistently across every social network you use. Centralized data makes audience targeting and segmentation more efficient.

Seventh, monitor and report on key metrics consistently. Track the metrics that matter most for each platform on a regular cadence. Having a handle on core metrics like reach, engagement and follower growth helps you optimize strategies for all of your social accounts.

Finally, review your processes regularly. As your social media presence evolves, revisit how you manage multiple accounts to identify areas for improvement. Automating more tasks and centralizing more data over time will make managing networks individually and collectively more effective.

In summary, delegating roles, reusing content, automating tasks, centralizing data and reviewing processes regularly are all important for managing multiple social media accounts at scale. Implement these strategies to gain more control over your extended social media presence across multiple networks.