Grow Your Following and Engagement on Social Media
A strong social media presence is crucial for any digital marketing campaign. To attract more following and increase user engagement, you must implement deliberate strategies that optimize your profiles and posts. Here are 5 effective ways to grow your social media presence.
Post Visual, Engaging Content
Posting compelling visual content like photos, videos, and infographics will garner more attention and interest from users. High-quality images and videos increase the chances of users stopping to watch, like, and share your posts.
Aim to post a mix of visual content types, from behind-the-scenes snapshots and product photos to graphic illustrations and short video clips. Make sure all visuals relate back to your brand’s voice and values.
Go Live More Frequently
Instagram and Facebook Lives, as well as YouTube Premieres, allow you to connect with followers in real-time. Going live regularly provides a personalized experience that helps build rapport and loyalty.
Use live videos to give tutorials, answer questions, provide tips and tricks, or give followers a glimpse behind the scenes. Having conversations with viewers in the comments also helps foster a sense of community.
Create Social Ad Campaigns
Paid social advertising allows you to significantly expand your reach beyond your current followers. With targeted ads, you can promote your posts and profiles to interested, relevant audiences based on demographics and interests.
While organic posts rely predominantly on your existing following, paid social ads enable you to acquire valuable new followers from a much larger pool of potential fans. This translated fan growth can boost engagement for all your future content.
Develop Consistent Posting Schedule
Posting on a predictable, consistent schedule tells users when to expect fresh content from your brand. A set posting schedule also allows you to map out content ideas in advance and devote dedicated time to prepping your social media following plan each week.
Start by designating specific weekdays and times for posting to each of your social channels. Sticking to your scheduled posts ensures your followers always have new content to look forward to from your brand.
Use Multiple Platforms
Rather than focusing all your efforts on a single platform like Instagram, establish a presence on multiple networks. This allows you to reach wider and more diverse audiences.
Determine the social networks where your target audience spends most of their time. Then create optimized profiles and tailor your posting strategy to suit each individual platform. Cross-promoting your content across networks can also expand your organic reach.
By implementing these strategies, you can deliver more engagement on social media experiences that drive more followers and interactions for your brand.