Utilizing Polls and Surveys on Social Media

Social media polls and surveys are an easy yet effective way to generate engagement from your followers while also gaining valuable insights. By asking relevant questions through polls and surveys, you can better understand your audience, identify what content resonates most and create more targeted posts in the future. Here are the best practices for utilizing polls and surveys on platforms like Facebook, Instagram, and Twitter.

Run Purposeful Polls

• Ask questions that provide value to your followers and spark discussion. Avoid generic questions.
• Focus on topics related to your business, products, services or industry.
• Keep questions short, simple and straightforward.
• Limit options to around 4 to 6 choices for easier voting.
• Regularly run new polls on fresh topics to maintain engagement.

Capitalize on Surveys

• Use surveys to gain in-depth insights that you can’t capture through polls alone.
• In addition, pose open-ended questions to gather followers’ thoughts, opinions and experiences.
• Incorporate rating scales or rankings to quantify attitudes.
• Ask demographic questions to segment responses.
• Incentivize participation with a contest, discount code or free sample.

Leverage Results

• Publicly share the results of your polls and surveys on social media.
• Thank participants and provide takeaways from the insights gained.
• Also, explain how the findings will help shape your future content and strategy.
• In addition, use results to create more targeted posts that resonate with your audience.
• Avoid pushing sales too aggressively after running these surveys.

In conclusion, utilizing purposeful polls and in-depth surveys on social media can provide valuable insights that help you create more relevant and useful content for your followers over time. By implementing the best ones practices and leveraging the results effectively, you can improve audience engagement while also learning directly from your customers. The best practices and leveraging the results effectively, you can improve audience engagement while also learning directly from your own customers.