How Remarketing Can Boost Your Business?

Remarketing allows you to reconnect with website visitors who haven’t yet converted into paying clients using targeted Google ads. By remarketing to prospects who show interest in your brand, you can improve lead generation and win repeat business.

What is Remarketing?

Remarketing involves:

• Creating lists of people who visit your website but don’t convert immediately.
• Showing ads to people on your lists when they browse the web.
• Reengaging these prospects by triggering the ad with relevant content that moves them along the buyer journey.

Why Use Remarketing?

Leveraging remarketing for your kitchen design business provides key benefits:

• Finds lost prospects – You can reconnect with prospects who initially showed interest but didn’t convert on their first visit.
• Improves conversion rates – By reintroducing your brand at the right moment, you can “nudge” prospects further down the funnel.
• Grows brand awareness – Reaching prospects multiple times through personalized ads strengthens top-of-mind recall of your brand.
• Generates new clients – By constantly refreshing your lists, you gain opportunities to convert new prospects over time.
• Increases average order value – Tapping into remarketing lists allows you to upsell existing and past clients on higher-budget jobs.
• Provides data – The performance metrics available for campaigns inform how to optimize ads, lists, and budgets.

Implementing Remarketing

To use remarketing effectively:

• Setup Google Analytics and AdWords integration to automatically build remarketing lists.
• Create separate lists for pages like your design portfolio, kitchen ideas galleries, and consultation pages.
• Set expiry periods for how long people remain in lists, from 30 to 365+ days.
• Tailor ads to list-specific content people engaged with initially using images and value propositions.
• Start with prospecting ad types then move to retargeting ads as people engage more.
• Test bids, budgets and ad placements frequently to see which perform best.
• Review list sizes regularly to remove lists not generating leads.

With consistent testing and optimization, remarketing stands to provide a steady stream of new clients and jobs from prospects who were almost – but not quite – ready when they first encountered your brand.