Native Advertising

Native advertising – paid placements of your brand’s content within social feeds or mobile news apps – provides an opportunity to reach new clients for your kitchen design business in a minimally disruptive way. By running targeted native ads, you can gain exposure, leads and brand recognition.

What is Native Advertising?

• Native ads match the style and format of the platforms on which they appear.
• Then, they are branded content – like blog posts, images or videos – promoting your business within a non-intrusive experience.
• Also, readers typically discover native ads organically within their normal online activity.

How it Benefits Your Business

Native advertising offers key benefits for your kitchen design firm:

• Reaches new audiences – Your ads can expose your brand and services to clients outside your normal marketing channels.
• Gains exposure – Also, as clients read and engage with your branded content, brand awareness and recognition builds.
• Generates leads – In addition, clicks on your native ads can drive traffic to your website, creating opportunities for new business.
• Increases visibility – Native ad placements within high-traffic platforms raise the profile of your kitchen design business.
• Matches interests – Targeting ads to those interested in design, décor and home improvement maximizes relevance.
• Offers analytics – Performance metrics show how many people saw and interacted with your ads, providing data to optimize future campaigns.

Platforms to Consider

Leverage native ads on:

• Social media feeds – Run branded content ads on Facebook and Instagram targeting local followers.
• Mobile news apps – Place kitchen design-themed articles as ads within apps like Apple News.
• Popular blogs – Run sponsored content on home and design publications’ websites and newsletters.
• YouTube – Run “adverts” of your kitchen tour or how-to videos before other clips on the platform.
• Podcast content – Sponsor podcast episodes relevant to kitchen trends, storage solutions and material choices.
• Image-based platforms – Promote your work as native ads on platforms like Pinterest and Houzz.

Create Effective Ad Content

To develop high-performing native ads:

• Write engaging, shareable articles featuring photos of your work.
• Develop instructional “how-to” videos demonstrating your expertise.
• Curate aesthetic image collages spotlighting your design aesthetics.
• Describe eco-friendly materials and solutions you provide.
• Focus on captivating headlines and first lines that entice readers to click.

In summary, running well-targeted native advertising campaigns that highlight your kitchen design expertise and creativity stands to raise brand awareness, generate qualified leads and give your firm crucial exposure to grow your client base over time.