Using IGTV for your Business

IGTV – Instagram’s long-form video channel – provides an opportunity to showcase your kitchen design services in a new and engaging way. By producing informative, inspiring videos for IGTV, you stand to reap a range of benefits for your business.

Why Leverage IGTV?

Creating an IGTV strategy for your kitchen design brand offers several advantages:

• Highlight your work – Showing video tours of your completed projects in detail helps transform browsers into clients.
• Educate audiences – In-depth “how to” and trend videos teach viewers about the latest in kitchen design. This establishes you as an authority.
• Inspire clients – Longer videos allow more time to showcase the most creative, cutting-edge design features that inspire clients.
• Build trust – Extensive “day in the life” and behind-the-scenes content on it gives viewers a true sense of your work ethic and capabilities.
• Remain top of mind – More visible, longer-form video keeps your kitchen design business fresh in the minds of potential clients.
• Improve SEO – IGTV videos often rank higher in search results vs. shorter clips or images, raising your profile online.
• Monetize eventually – As IGTV continues developing, you can pursue brand sponsorships or ads within your videos down the road.

Content Ideas for IGTV

Leverage IGTV’s longer format to produce:

• Project tours – Show entire transformations from consultation to installation in one video.
• Timelapses – Create a “design diary” video showcasing one project from start to finish in a sped-up timelapse.
• Trend reports – Create a kitchen trends video sharing your predictions for the upcoming year.
• How-to guides – Produce in-depth videos explaining how to choose the perfect backsplash, cabinet hardware, etc.
• Q&A sessions – Host live or edited video Q&As answering common kitchen design questions from clients.
• Behind the scenes- Give a “day in the life” look at your work through a longer video.
• Progress updates – Provide weekly or monthly updates on your most impressive current projects through it.

Deploy Your IGTV Strategy

To effectively utilize IGTV for your kitchen design business:

• Upload high-quality, well-lit videos at least 1080p for clarity.
• Keep initial videos between 5-10 minutes, then gradually produce longer content.
• Create a consistent upload schedule – once per week or month – to establish predictability.
• Link to your IGTV channel in your profile and share new videos across platforms.
• Add hashtags, call-to-actions and links within all IGTV video descriptions.

In summary, producing informative, inspirational long-form video content through IGTV can meaningfully raise your kitchen design business’s profile among potential clients. The right strategy deployed consistently will allow your personality and creative visions to shine through in an impactful new format.