The Rise of Stories and Reels: Short Form Video Success
Popular social platforms have capitalized on the success of short form video formats like Stories and Reels to drive huge engagement from users. By embracing these ephemeral and easy-to-consume video types, platforms are transforming the social experience. The concept first gained mainstream attention with Snapchat Stories in 2013. The feature enabled users to share photos and videos that disappeared after 24 hours in a visually compelling vertical feed. This catalyzed the format's rise across other networks. Instagram launched Stories in 2016, becoming the first platform to popularly adapt the concept. The feature enabled sharing full screen photos and 15 second clips that
The Coming Boom in Crypto on Social Media
As crypto currencies and non-fungible tokens (NFTs) grow in popularity, social media platforms are increasingly looking to integrate boom crypto features. By allowing buying, selling and showing off digital collectibles, social giants see an opportunity to tap into the next major trend. In 2021, we began to see the first examples of crypto integration on social platforms. Twitter added options to display NFTs as profile pictures and introduced a bitcoin tipping feature using hexagonal icons. Instagram likewise rolled out support for sharing NFTs on the feed and in Stories. However, true crypto integration on social media is still in its early stages.
Integrating Lead Scoring into Your Digital Marketing
Lead scoring is a powerful technique for prioritizing marketing prospects based on their level of interest and purchase potential. By assigning numeric scores to leads, marketers can automate and personalize outreach more effectively. Integrating it scoring into your digital strategy can yield significant benefits. The first step is defining your lead criteria. Consider factors that indicate a prospect's readiness like web behavior, form fills and contact history. Common criteria include page views, time on site, content downloads, email opens and clicking on product pages. The more criteria and fine granularity, the better the lead scoring model. Once criteria are identified, assign point
Creating Content for Buyer Personas Can Improve Your Strategy
Developing powerful buyer personas is one of the most impactful changes any content marketer can make. Targeting defined customer segments through persona-based content significantly boosts the value, relevance and performance of your marketing efforts. A buyer persona He represents an aggregated view of your ideal customer based on demographics, behaviors and goals. They capture not just who your customers are but how they think, speak and solve problems within their specific roles and industries. By deeply researching and thoroughly describing buyer ones, you gain a framework for creating targeted content that directly addresses your ideal customers’ genuine needs and pain points. Avoid
Using Location Extensions in Your Google Ads
Location extensions allow you to show relevant business information like your address, phone number and hours directly in your Google Ads. These extensions aim to boost clicks by providing consumers with what they need to know before visiting your business. Follow these steps to add helpful location extensions to your Google Ads. Log into your Google Ads account Select the campaign that will include the location extension. Then, in the campaign's settings, click "Extensions" from the left menu. Under the "Your business location" category, click "+ Add." This opens the location extensions fields for your business. Enter your business name, phone number