Enhancing Voice Search with Natural Language
As voice assistants like Alexa, Google Assistant and Siri become increasingly common, marketers will proactively need to optimize their content for voice search to remain discoverable in 2023 and beyond. This specifically requires utilizing natural language that mirrors how real people speak versus traditional text optimized for keywords. Right now, most online content gets optimized primarily for text-based keywords entered into search engines. However, voice queries differ substantially in syntax, terminology and phrasing versus typed searches. For instance, people directly may ask "What time does the mall close today?" verbally instead of searching for specific keywords and filters. To connect with these
Focusing on Value Instead of Features in Digital Marketing
When creating marketing materials for your business, it's easy to get bogged down in listing out the various features and specifications of your products. However, to truly connect with customers, marketers should actively focus more on conveying the genuine value and benefits your offerings provide instead of merely describing features. Features describe what a product can do, while value illustrates how it can improve customers' lives - a much more powerful concept that resonates emotionally. Product features encompass technical specifications Individual parts and functions. While useful information for some audiences, features often fail to communicate why customers should care. On the
Industry Scrutiny of Social Media Companies
While social media platforms have transformed how people communicate and consume information, they have also faced an increasing amount of criticism and industry scrutiny in recent years over a range of issues. This trend is likely to continue and may lead to even greater regulation and oversight of major social platforms going forward. Social media companies have been accused of: First, failing to quickly remove harmful content like hate speech, extremist content, and misinformation that could incite real-world violence. Next, not being transparent enough about their data collection practices and how users' personal information is in use. Also, becoming addictive by design, negatively impacting
Social Media Data Privacy and Ownership Reform
Social media platforms have come under fire in recent years for their data collection practices and misuse of users' personal information. As concerns mount around data privacy and security, some experts argue users should have more ownership reform and control over their own data. These trends could lead to platforms granting users increased privacy options. The data privacy issues plaguing major social networks include: First, permitting third-party companies vast access to users' data without fully transparent disclosures In addition, collecting and storing extensive amounts of personal information - sometimes without users realizing it - for targeted advertising. Also, experiencing high-profile security breaches that have
Make Better Marketing Decisions with Data-Driven Insights
Marketers need timely and relevant data to make the best decisions that will move their business forward. A data-driven approach to marketing utilizes customer information from online and offline sources to gain valuable insights data that can then be applied strategically. Some key benefits of adopting a data-driven marketing mindset include: First, more relevant campaigns - Deep customer insights reveal which messaging and creatives will truly resonate with specific segments of your audience. In addition, better targeting - Detailed profile data shows you the ideal demographics, interests and behaviors to target for maximum effectiveness. You can reach the right customers at the right