Brand Portfolio with Architecture
Any company with multiple products, services or divisions faces important decisions around how to organize and manage the relationship between their various brands. This is known as brand architecture - the system used to structure a company’s portfolio of brands. Creating a deliberate brand architecture considers how portfolio brands fit together to minimize confusion, maximize synergies and align with the company’s strategic vision. Most companies fall into one of three primary brand architectures: monolithic, branded house or branded portfolio. A monolithic architecture uses one umbrella brand for all products and services. This clarifies the relationship between offerings while creating a unified
Static Site Generators for Faster, Easier Websites
Building and managing modern websites has traditionally involved complex content management systems (CMSs) like WordPress and Drupal. However, an alternative approach known as static site generators is gaining popularity among developers. Static site generators compile websites from templates, data and code at build time rather than rendering pages on the fly. The resulting sites have key benefits around performance, development speed and security. Traditionally, dynamic websites utilize server-side technologies like PHP and Ruby to generate HTML pages in real-time when a visitor makes a request. While this approach provides flexibility, it has drawbacks like slower page loads, high server loads, and
Taking care of yourself while using social media
Social media has become a part of our daily lives. However, spending too much time online can negatively impact our wellbeing. Therefore, incorporating self-care practices into your social media use is essential. Following some tips for maintaining balance while staying connected digitally. Limit your time. Firstly, set a time limit for how long you spend on social media per day. For instance, refrain from checking apps for more than one to two hours total. Sticking to a schedule can help you avoid getting lost in an endless social media time warp. Turn off notifications. Secondly, disable alerts and notifications from all your
Highlighting your Local Community Through Social Media
Social media is a powerful tool for raising awareness and connecting people. You can use your online platforms to share positive stories and events happening right in your own neighborhood. Here are some ideas to highlight your local community through social media: Start small. First, focus your posts on a small area that you're familiar with. This could be your street, apartment complex, school or workplace. Get to know the people and businesses around you, then share their stories online. Getting started locally makes it manageable. Highlight hardworking individuals. Furthermore, recognize the unsung heroes in your community. This may include a mail
Programmatic Advertising in Digital Strategy
Programmatic advertising is an automated process for buying, placing and optimizing digital ads across various platforms. By harnessing the power of programmatic, brands can achieve more precise targeting, greater scale and higher ROI for their marketing campaigns. Here are some key aspects of how programmatic advertising can benefit your digital strategy. Purchasing in real-time. First and foremost, programmatic advertising allows you to purchase ad space in real-time using automated technologies. This means your ads can be targeted and served to the right customers the moment they arrive on a website. Real-time bidding maximizes the relevance and efficiency of your campaigns. Data-driven optimization. In