Marketing to Smart Speakers and the Voice Search Revolution
As smarter home devices like Amazon Alexa and Google Home grow in popularity, transition a major shift is underway in how people access and consume information. With hands-free, voice-controlled smart speakers spreading rapidly, marketers must adapt strategies that optimize for this emerging voice search paradigm. Today, there are over 100 million smart speaker users in the United States alone. Those numbers will only continue to rise sharply in the coming years. In addition, some statistics highlight the massive changes underway: By 2022, smart speaker adoption is expected to surpass Bluetooth speakers and become the most popular way people listen to music at
The Rise of Contextual SEO Strategies
SEO has traditionally focused on optimizing websites for particular keywords and key phrases. However, as search engines evolve to provide more relevant results, contextual SEO strategies that consider the user's full search context are gaining in importance. With contextual SEO, marketers aim to make their content relevant not just based on broad keywords, but in relation to the wider context of the user's query, location, time, previous searches, and other factors. By understanding this broader context, SEO efforts can provide results that match the searcher's specific question or intent. Traditionally, search engines determined relevance based primarily on keywords within web pages. But
Chat Commerce
Chat apps like Facebook Messenger, WhatsApp, and WeChat have revolutionized the way people communicate. Now, transition these same conversational platforms are poised to transform how consumers shop and make purchases online. The trend of "chat commerce" promises to provide a more intuitive and frictionless way for businesses to interface with customers through messaging. Chat commerce refers to using messaging apps and chatbots to enable product discovery, purchasing, and customer service interactions. Instead of navigating traditional eCommerce websites, chat apps allow shoppers to inquire about products, place orders, and get support directly within their preferred messaging interfaces. From a consumer perspective, chat commerce
The Importance of Article Marketing for Your Business
Undoubtedly,businesses acknowledges that article marketing has become one of the most powerful yet not used content strategies for giving brand awareness as well as establishing trust. Basically, article marketing involves writing and publishing long articles that provide value and target specific customer pain points.Then, when done with success ,article marketing helps improve SEO,generate leads and build relationships with potential customers. First this marketing improves SEO By creating fresh,real pages of content on the target topics that search engine algorithms prioritize.Since search engines continually scan the web for quality content and rank websites ,well formed,well-written articles boost a website organic traffic
Targeting the Right Audiences with Discovery Ads
Discovery ads in Google Ads help businesses tap into a large pool of potential customers by targeting users performing open-ended searches. Consequently, marketers can utilize these ads to reach new audiences that are not specifically searching for their products or services. To begin with Discovery ads show up for broad queries. Hence, in comparison to search ads which target users with purchase intent, discovery aim for individuals with only general interests relevant to a business. This wide net allows companies to establish familiarity and top-of-mind awareness with new prospects who may become future customers. Therefore,primarily discovery target users based on their overall search behavior,