Video Content Strategy
Creating video is a powerful way to engage audiences and build your brand. However, developing an effective video content strategy is important for success. Your strategy should lay out the different types of video you will produce, where they will be shared, and how you will measure results.
To start, determine your core video formats.
Common choices include long-form tutorials or explainer videos for your website. You could also create shorter clips suitable for social platforms. Additionally, consider live streaming events like Q&As or webinars to foster interaction. Having a mix of pre-recorded and live content helps satisfy varying attention spans.
Next, identify the video hosting platforms central to your strategy.
While your website remains important, focus initially on where audiences already spend time. Popular social sites like YouTube, Facebook and LinkedIn let you reach sizable communities interested in your topic. You may then drive people to subscribe to your YouTube channel for longer videos. Sharing clips natively on social networks helps raise awareness too.
In addition, make sure to have a regular production and uploading schedule in place. People want to know when to expect fresh videos. Aim to post at least once per week to maintain audience engagement. However, creating high quality videos also takes time, so strike a balance that works best for your budgets and team. Consistency builds trust in your video series over the long run.
Furthermore, keep video lengths matched to each channel.
Generally, keep Facebook videos under two minutes and Twitter clips around 30 seconds. YouTube and LinkedIn videos can span from 3-10 minutes based on your content. Test different lengths and see what performs best without compromising quality. Continually review watch time data to optimize runtimes.
Moreover, focus thumbnail and title designs on drawing people in.
Thumbnails represent your video on platforms, so use attractive, simple images relating to the topic. Descriptions act as mini previews too. Together, these elements must entice clicking within seconds amid competing posts. Consider your audience and be clear, engaging.
In summary, having a well-planned mix of social and long-form videos, hosted routinely across top sites as part of your overall marketing, can strengthen brands through visual storytelling. Remember to regularly assess metrics for each channel to refine your strategy based on user behavior and hone in on high-impact formats. With cross-platform video, fascinating content truly gets a chance to reach wide communities.