Digital Marketing Challenges
Digital marketing is a function that continues to innovate advertisers are simply spoilt for choice. Though reaching the right audience at the right time with relevant content is still a huge challenges for brands marketing. In addition, it has become more famous after the involvement of the latest technologies in businesses. It has completely transformed traditional marketing methods and compelled marketers to stay connected with their buyers or customers via the internet in order to sell their products and services.
5 current digital marketing challenges
According to Deloitte, 72% of marketers report that the role of marketing has increased in importance during the pandemic year(s). Digital marketing has become a powerful tool for communicating with new and existing customers. Throughout various restrictions on our daily lives, people have been forced to live differently and as a result, they are shopping and spending their time in different ways.
1. A customer-centric market
First, Adopting a customer-centric approach is not an easy task, especially considering that customer needs and expectations are constantly evolving. Though utilizing a customer-centric marketing strategy is key to success, according to a study by Salesforce:
- 66% of customers say their experience with one industry influences their expectations of others
- 52% of customers expect offers to always be personalised
- 66% expect companies to understand their unique needs and expectations, yet 66% say they’re generally treated like numbers
- Only 48% of customers say they generally trust companies
2. Creating engaging content
Then, the definition of engaging content has shifted exponentially in recent years as video and audio have soared in popularity. Though this is not necessarily a new trend, the need to create compelling and engaging content continues to rise. Agencies are challenged to come up with new, innovative ideas to present content and communicate in new and exciting ways that are relevant to the demographics they are trying to reach.
3. Complying with privacy and data-sharing regulations
In addition, According to Salesforce, only 27% of consumers completely understand how companies use their personal information, and 86% want more transparency. Digital marketers are constantly having to face evolving privacy regulations and phasing out third-party cookies. As we continue to attract more and more visitors from around the world to a website, agencies must ensure they remain compliant with any laws covering a population in any country they’re targeting.
4. Mobile-friendly approach
Also, Customers have shopped and browsed on smartphones and tablets more than ever. Now, with more than half of all internet traffic shopping from a mobile device, agencies have need to ensure their website is optimize for mobile viewing. According to a report by App Annie, Covid has changed consumer behavior on mobile ‘forever’ with consumers spending 25% more time on their mobile apps than ever before.
5. Omnichannel marketing strategies
Finally, Businesses needed to invest in omnichannel efforts, from email to social media, from their website to search engine advertisements, and from store apps to third-party messaging platforms. Not only do marketers have to relay a consistent message across all of these various channels, but it must also be personalize too! According to research by Salesforce, 74% of customers have used multiple channels to start and complete a transaction.