Google Local Services ads for digital marketing in Lebanon
Google Local Services ads allow businesses to effectively promote their service area listings to local customers searching on Google. This digital marketing strategy works well in Lebanon by targeting people near your business location.
Google My Business
To get started, claim and optimize your business profile under Google My Business. Provide important details like service area, contact information, service categories and a compelling profile description. Additionally, include high quality images showcasing your business and services.
Local Campaigns
Next, set up local campaigns under Google Ads to run ads about your business. First, study keywords related to your services that customers in your area might search for. Some examples include “plumber near me”, “electrician Beirut” etc. Moreover, focus ads on surrounding neighborhoods to reach those most likely to need your services.
Google then displays these ads above organic local search results. Ads are filtered based on searcher location to only show for those near your business address. Furthermore, ad formatting allows including your business name, short description and star rating if reviews exist. Additionally, ads contain a prominent “Call” button to directly contact your business from search results
Cost-Per-Link
When setting up campaigns, closely monitor average cost-per-click to fit your budget. However, don’t focus solely on that but also conversion objectives like website visits and phone calls. Measure ad relevance through click-through-rate as people must first find ads useful to contact your business.
More importantly, provide exceptional customer service and quality work to drive positive reviews. Review count and star ratings further boost ad rankings. Respond respectfully to all reviews, even negative ones, to build trust over time. Additionally, politely ask satisfied customers to post feedback to strengthen your online presence.
Google Business Photos
Moreover, promoting new Google Business Profile photos with high quality before-and-after project images can attract more clicks from searches. Additionally, blog about common issues faced in your industry and solutions offered. Promote relevant blog posts through local ads for additional thought leadership and traffic.
In conclusion, Google Local Services Ads facilitate direct connections between customers in need of your services and your small business. While showing up above organic search results through local intent targeting and SEO optimization of your Google Business Profile for better visibility over time. Regular communication builds relationships in the community as an industry expert that solves problems through outstanding service and information resources.