Social Media’s growing role in discovery
As platforms facilitate social connecting globally, new patterns emerge around discovery interests and finding inspiration.
Personalized Email Marketing: The Secret to Higher Engagement
Personalized email marketing is one of the most effective digital marketing strategies for connecting with customers on an individual level.
Running compliment campaigns on social media
One fun way to spread more kindness on social media is by organizing compliment campaigns. While posting selfies or updates
Promoting Positivity on Social Media: The Power of Gratitude
One approach is through regularly showing gratitude-and research shows this simple act can make a difference both for oneself and others.
Modern Customer Journey Through Multi-Touch Attribution
By attributing success solely to the final click, earlier influential steps get ignored. Fortunately, new multi-touch attribution (MTA) solutions aim to solve this problem.