7 Digital Marketing Challenges in 2021
As smooth as digital marketing may seem, it does not go by without having challenges. Let’s take a look at the 7 major digital marketing challenges in 2021. 1- Learning about your customers can be quite difficult especially following the pandemic which erupted in 2019. While SEO and paid advertising can teach you more about your customers it is not sustainable on the long run and it will make you lose on money. To target the right audience a business can invest in a Hubspot tool called My Persona which lets you better understand and visualize your clients. 2-
Content is King
In 1996, Bill Gates wrote an essay that changed the course of digital marketing titled “Content is King”. His essay explained how most of the money generated on the internet would come from content, very much like broadcasting.For two decades now, people have been hearing the same phrase while much has changed in the digital marketing world, so does his phrase still stand true?A vast majority still believe that content is king, especially with Google . Pages that rank as number one on google are usually formed of around 1,500 words. Content is the key to ranking well on Google,
Achieve LinkedIn Success Today
LinkedIn is one of the most professional social media platforms to use in digital marketing. It is more business and career focused hence it’s a great place to advertise and market your brand and company. You can achieve LinkedIn success today in a few easy steps. Stay on top of your game by interacting with others daily. Like, comment and share posts a few times a day and watch the magic happen. First and foremost; network! Grow your network regularly but choose the right people for your brand and company. Focus on people who you think will be of value to you when
Avoid Google Ads Mistakes that Could Waste Your Money
Google Ads can be tricky so you have to be picky and careful. Google Ads have a list of Do’s and Don’ts. Take a close at them so that you don’t fall into the Google Ads mistakes that could waste your money away. Google Ads is a powerful platform for advertising your business on Google’s search result pages, Google Display Network and YouTube. Before advertising you need to understand the profit margin in order to be able to measure performance and optimize your campaigns. You need to be clear on how much you can afford to pay for leads and convert
