About AUB - American University Of Beirut

The American University of Beirut is a is a private university founded in 1866 in Lebanon that ranked as the best in the Arab world in 2018 by the QS University Rankings and keeps ranking in graduate employability and sustainability. Also, its degrees are officially registered with the New York Board of Regents.

The Objective

Attracting more students to AUB's continuing education center programs, demonstrating the value and relevance to North Lebanon's economy; driving inquiries and conversions; raising brand awareness; and laying the groundwork for potential future partnerships.

The Solution

Plan and implement email marketing campaign in Lebanon.

The Results