As smooth as digital marketing may seem, it does not go by without having challenges. Let’s take a look at the 7 major digital marketing challenges in 2021. 1- Learning about your customers can be quite difficult especially following the pandemic which erupted in 2019. While SEO and paid advertising can teach you more about your customers it is not sustainable on the long run and it will make you lose on money. To target the right audience a business can invest in a Hubspot tool called My Persona which lets you better understand and visualize your clients. 2-