Beyond the Logo: A Strategic Framework for Impactful Branding
Ready to build an impactful brand? Learn how to create a brand strategy with our framework covering everything from purpose to positioning and messaging.
How to Build Brand Awareness?
What is Brand Awareness? Brand awareness can be defined as the extent to which a customer is able to recognize a brand. It is a vital component of the decision-making process prior to making a purchase. We tend to make a purchase if we are aware of a product category, a brand in that category, and sometimes, a brand name. Brand awareness does not mean that the consumer has to recall a particular company name. All they need to know are features that make a product or service different from others in the same product/service category. The differentiating feature, in this case, could
How Brand Association Can Benefit Your Brand?
What is Brand Association? Brand association is the co-relation of a brand with a certain concept that a consumer recalls when he comes across that brand. The consumer recalls a brand by using the unique set of attributes, experiences, images, etc. that make the brand stand out. This unique set can include a concept, emotion, object, experience, personality, relation, human, thing, or image. It can be tangible or intangible. It can be directly related, indirectly related, or totally unrelated to brand’s offerings. But it is something that makes the customer remember and recognize the brand. Importance of Brand Association: Brand associations are a vital
Brand Development Process: 6 Steps to Get Started
What is Brand Development? Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers. A brand development is never “done.” There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain. Your brand is your business’s personality, and it’s always in development. Why is Brand Development Important? The art of branding hits every facet of a business, from customer interactions to employee relationships. The way a brand is viewed amongst its employees