Beyond the Logo: A Strategic Framework for Impactful Branding
Ready to build an impactful brand? Learn how to create a brand strategy with our framework covering everything from purpose to positioning and messaging.
How to Build Brand Awareness?
What is Brand Awareness? Brand awareness can be defined as the extent to which a customer is able to recognize a brand. It is a vital component of the decision-making process prior to making a purchase. We tend to make a purchase if we are aware of a product category, a brand in that category, and sometimes, a brand name. Brand awareness does not mean that the consumer has to recall a particular company name. All they need to know are features that make a product or service different from others in the same product/service category. The differentiating feature, in this case, could
Brand Development Process: 6 Steps to Get Started
What is Brand Development? Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers. A brand development is never “done.” There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain. Your brand is your business’s personality, and it’s always in development. Why is Brand Development Important? The art of branding hits every facet of a business, from customer interactions to employee relationships. The way a brand is viewed amongst its employees
How to Create a Strong Brand Personality?
What is Brand Personality? Brand personality is the way a brand is personified; the sum of its emotional, psychological and behavioral patterns that remain unique over the course of its lifespan. They are the human characteristics and traits that consumers relate to. A brand’s personality is an element of the brand identity. It can be expressed through its tone of voice, communication style, and behaviors, while actively cultivating consumers’ perception through its in-market communications. Why is brand personality important? We live in a world where brands clamber over each other to resonate authentically with audiences, almost anywhere you look! Therefore, having an easily distinguished
