Brand Storytelling Brand storytelling is a critical component of your marketing strategy that helps get your values and mission across to your customers. You may have a brand and logo, but do you have a clear picture of the story your brand is trying to tell? Do you know your brand’s mission, message, and goals? Telling the story of your company’s history and mission and building a brand narrative can help you reach your ideal customers, foster trust with them, and help build a winning social media marketing strategy. Ways to Use Brand Storytelling 1. Fill in the gaps Brand storytelling allows you to