Brand Positioning: How to Frame Your Brand?
When you’re creating or revamping your brand, part of the process is to determine how you want it to be positioned in the marketplace. Brand positioning is the strategic process used to identify the most advantageous position for your brand in the minds of your target consumers. To come up with an effective strategy, you need to understand your target audience and your competition. Once you have this information, you can begin to craft a positioning statement and unique selling proposition (USP) that will make your product stand out from the rest. There are many different ways to position your product, but
How to Build Brand Awareness?
What is Brand Awareness? Brand awareness can be defined as the extent to which a customer is able to recognize a brand. It is a vital component of the decision-making process prior to making a purchase. We tend to make a purchase if we are aware of a product category, a brand in that category, and sometimes, a brand name. Brand awareness does not mean that the consumer has to recall a particular company name. All they need to know are features that make a product or service different from others in the same product/service category. The differentiating feature, in this case, could
How Brand Association Can Benefit Your Brand?
What is Brand Association? Brand association is the co-relation of a brand with a certain concept that a consumer recalls when he comes across that brand. The consumer recalls a brand by using the unique set of attributes, experiences, images, etc. that make the brand stand out. This unique set can include a concept, emotion, object, experience, personality, relation, human, thing, or image. It can be tangible or intangible. It can be directly related, indirectly related, or totally unrelated to brand’s offerings. But it is something that makes the customer remember and recognize the brand. Importance of Brand Association: Brand associations are a vital
What is Brand Salience?
Brand Salience The term “brand salience” refers to a key performance indicator that shows how readily consumers think about or otherwise consider your brand when making a related purchase decision. Do they picture you, or does it seem more natural to buy from one of the other guys? High brand salience means people instinctively think of your products when they’re in the market for something similar. Low brand salience, on the other hand, can mean people either don’t know of your brand or haven’t been exposed to it enough for purchasing from you to be second nature. How Does Brand Salience Differ from Brand Awareness? Although brand
Brand Development Process: 6 Steps to Get Started
What is Brand Development? Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers. A brand development is never “done.” There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain. Your brand is your business’s personality, and it’s always in development. Why is Brand Development Important? The art of branding hits every facet of a business, from customer interactions to employee relationships. The way a brand is viewed amongst its employees