Brand Development Process: 6 Steps to Get Started
What is Brand Development? Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers. A brand development is never “done.” There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain. Your brand is your business’s personality, and it’s always in development. Why is Brand Development Important? The art of branding hits every facet of a business, from customer interactions to employee relationships. The way a brand is viewed amongst its employees
12 Brand Archetypes for Business Growth
What are Brand Archetypes? Brand archetypes are human character traits that most accurately reflect a brand. There are twelve brand archetypes: The Outlaw, Creator, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, Innocent, Sage, and Explorer. The idea comes from the psychological theories of Carl Jung, a 20th-century Swiss psychiatrist, and psychoanalyst. He believed that people have one dominant trait that leads to typical behavioral patterns, desires, values, and motivations. The 12 Brand Archetypes The Innocent The first of the brand archetypes is “The Innocent.” This is a positive personality with an optimistic outlook. These brands are usually pure, somewhat naïve, and happy, with strong moral values.
Augmented Reality: How Does It Impact Ecommerce?
Augmented reality, abbreviated as AR, incorporates technology and three-dimensional models into the purchase process. It helps the shoppers to try on the product before they shop it online. This makes it similar to real life shopping. Recently, several brands made use of AR to promote their sales. For instance, makeup and beauty brands included an option that allows the buyer to "actually" try the color of a lipstick. Using the front camera of the mobile phone, you can now to see how perfectly a concealer matches your skin tone. Other brands also allow buyers to check the size of a