ROI, Return on Investments, a way to measure the profits or losses resulting from a company's efforts, in other way, it is the amount a company spends on marketing. However, marketing is necessary in every company to reach customers and attract them. Thus, ROI is also named MROI, Return on Marketing Investment, to understand results your investment has earned. How To Calculate ROI To find this value associated to your company's marketing efforts, you have to do some simple math. ROI= (incremental value produced by marketing efforts - cost of marketing efforts) / cost of marketing efforts ×100 With:  • incremental value produced by marketing

To attract new customers, and increase your brand, Email Marketing is a successful opportunity for digital marketing. With its different tools, Emails can reach more customers. especially those who have a positive attitude for discounts and responses to digital marketing, business, and the company’s services. As said, Emails present more than tools such as discounts, newsletters and myriad things you could do to encourage users and customers to sign up for the company’s mailing lists and services. Christmas's discount Discounts, sales and offers Discounts, sales, and offers are 3 huge titles that attract customers to look after any brand. However, this strategy needs