How Google AdWords became Google Ads
Google has rebranded google AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies. The Change From Google AdWords to Google Ads In 2018 Google consolidated its digital advertising programs, which up until that point had been operating separately from one another. DoubleClick and Google Analytics 360 were combined into Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange were merged into
Google Ad Rank and How to Improve it
What is Google Ad Rank? Google Ad Rank is a value that determines your ad’s position on Search, or whether it will appear at all. It is calculated based on several factors – bid amount, the auction-time ad quality, the Ad Rank Thresholds, competitiveness of an auction, the context of user’s search, and the expected impact of extensions and other ad formats. When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. So, even if your competition has higher
Google Maps Marketing: How to Rank Higher?
What is Google Maps Marketing? Google Maps marketing is the process of making your business stand out among Google Maps listings. The goal is to optimize your business to rank higher in local search results and attract customers searching for your products or services. However, let’s be clear. When we talk about Google Maps marketing, it does not refer to just a single platform. Google Maps results are shown in many places, including the Local 3-Pack results, voice searches, and the Google Maps app with 5 billion downloads. Why use Google Maps marketing? Google Maps marketing is crucial for attracting local customers. Marketing on Google Maps
What are Google Discovery Ads?
Google Discovery Ads Google Discovery ads are visually rich ads that appear on the YouTube app, the Google app, and the Gmail app. They can display as a single image or a carousel of images, helping advertisers get products and services discovered by potential audiences. This ad type leverages machine learning to better focus on a user’s intent, helping Google serve your ad at the best moment based on user signals. What are the Benefits of Google Discovery Ads? Visually Compelling Advertising According to Google, 76 percent of consumers love making surprise discoveries when they’re shopping or browsing. Google Discovery Ads are visually appealing, highly engaging ads that
Google Local Pack: How to Rank Higher?
What is the Google Local Pack? The Google Local Pack is a listing of three local businesses that appears in the top section of the search engine results page or SERP. It appears in response to a user’s search query if that query involves local intent. The Google algorithm considers relevance, distance, and prominence in its calculations and determines that this listing includes the most relevant results. The Local Pack stands out on the page, quickly catching the eyes of the searcher and staying top of mind. As a result, it can lead to higher business awareness, sales, and in-store traffic. Why is It Important for