Google Discovery Ads Google Discovery ads are visually rich ads that appear on the YouTube app, the Google app, and the Gmail app. They can display as a single image or a carousel of images, helping advertisers get products and services discovered by potential audiences. This ad type leverages machine learning to better focus on a user’s intent, helping Google serve your ad at the best moment based on user signals. What are the Benefits of Google Discovery Ads? Visually Compelling Advertising According to Google, 76 percent of consumers love making surprise discoveries when they’re shopping or browsing. Google Discovery Ads are visually appealing, highly engaging ads that