What is the Google Local Pack? The Google Local Pack is a listing of three local businesses that appears in the top section of the search engine results page or SERP. It appears in response to a user’s search query if that query involves local intent. The Google algorithm considers relevance, distance, and prominence in its calculations and determines that this listing includes the most relevant results. The Local Pack stands out on the page, quickly catching the eyes of the searcher and staying top of mind. As a result, it can lead to higher business awareness, sales, and in-store traffic. Why is It Important for