Google Analytics and Google Search Console Google Analytics and Google Search Console are the two main sources of information that can help you gauge your website’s performance in the search engines and determine what needs to be fixed. If you use only one of these tools, you’re losing out on valuable information! Here’s how to decide which one you should use and how to integrate data from both of them into your existing analytics setup. Google Analytics Among the most popular tools for marketers, Google Analytics gives site owners a vivid snapshot of traffic statistics. Highlighting primarily how web users interact with your site, Google Analytics provides stats