Green Marketing Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability. Examples of green marketing include advertising the reduced emissions associated with a product’s manufacturing process, or the use of post-consumer recycled materials for a product's packaging. Some companies also may market themselves as being environmentally-conscious companies by donating a portion of their sales proceeds to environmental initiatives, such as tree planting. Goals of green marketing Implementing sustainable business practices Demonstrating social responsibility Reducing expenses (packaging, transportation, energy/water usage, etc.) Demonstrating how safe and mindful products or services are Benefits of Green Marketing: Appeals to