Images are the first thing that grab our attention when we see an ad on social media. We zoom in with the touchscreen of our mobile phones to enlarge the photo and check its details. Let's pause for a moment and think. Would this picture have the same striking effect if it had no written text? Would it convey the same message if it only included a drawing? Naturally, your brain processes visual items faster than just reading between two straight lines. You are more likely to save this image to your photographic memory. This is what visual storytelling is