Livestream Shopping Livestream shopping has become one of the most popular e-commerce methods in recent years. In fact, although this concept sounds new to our ears, it is not so new. When you think about it, live stream shopping is in a way bringing the age-old practice of home shopping into modern times. The concept remains the same, it’s just the marketing channel that’s different. Live streaming viewers can learn more about the product by leaving comments, asking questions to the publisher, just like on Instagram, Facebook or YouTube live videos. The live shopping process is just like our social media usage process.