What is Brand Salience?
Brand Salience The term “brand salience” refers to a key performance indicator that shows how readily consumers think about or otherwise consider your brand when making a related purchase decision. Do they picture you, or does it seem more natural to buy from one of the other guys? High brand salience means people instinctively think of your products when they’re in the market for something similar. Low brand salience, on the other hand, can mean people either don’t know of your brand or haven’t been exposed to it enough for purchasing from you to be second nature. How Does Brand Salience Differ from Brand Awareness? Although brand
What is a Green Marketing?
Green Marketing Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability. Examples of green marketing include advertising the reduced emissions associated with a product’s manufacturing process, or the use of post-consumer recycled materials for a product's packaging. Some companies also may market themselves as being environmentally-conscious companies by donating a portion of their sales proceeds to environmental initiatives, such as tree planting. Goals of green marketing Implementing sustainable business practices Demonstrating social responsibility Reducing expenses (packaging, transportation, energy/water usage, etc.) Demonstrating how safe and mindful products or services are Benefits of Green Marketing: Appeals to
