What Is Google’s Performance Max? Performance Max is an ad campaign type that allows you to create a single campaign to promote your products across all of Google’s advertising channels. That means your ads are displayed across Google pages like search results, Maps, and Shopping. But that’s not all! Your ads are also shown on Google sites like YouTube, Blogger, Gmail, plus thousands of partnering websites. The primary difference between Performance Max and other ad campaigns is that Google automates the campaign targeting and delivery based on the information you provide. You can include: your product feed (a file with your product data), audience signals (potential customers’ interests, what they’re researching, or how they’ve interacted with your business), high-quality text, images, and video. Differences Between Normal