How to Rebrand Successfully
Rebranding can be a powerful tool for businesses looking to stay relevant, refresh their image, or pivot their brand in a new direction. However, rebranding is not without its challenges. It requires careful planning, execution, and communication to ensure that the rebranding effort is successful. Here are some tips and best practices for how to rebrand successfully. Define Your Goals and Objectives The first step in rebranding is to define your goals and objectives. What do you hope to achieve through the rebranding effort? Do you want to appeal to a new audience, differentiate yourself from competitors, or refresh your image? Defining your
How Often Should You Re-brand?
How often should you re-brand? Creating a brand image and a persona takes time and effort but should it only be created once or enhanced every while? Re-branding is always a good idea!By definition re-branding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders (Wikipedia). In short, re-branding is a change meant to enhance a brand and boost sales. Marketing experts suggest re-branding once every 7-10 years, although