What is Entity-Based SEO?
Entity-Based SEO Entity-based SEO uses context, not just keywords, to help users find the information they seek. While keywords are an essential part of your SEO strategy, they don’t fully reflect how humans search for information. For example, a person who searches for “Paris” may be looking for Paris Jackson, the city of Paris (in France or Texas), the movie Paris Is Burning, or innumerable other options. Why Do Entities Matter for SEO? Better Search Results The number one reason behind the switch from keywords to entities is to provide searchers with more relevant search results. Things like mobile search and voice search through digital assistants
How to Create SEO-Friendly URL?
What is SEO-Friendly URL? SEO-Friendly URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website. A URL consists of a protocol, domain name, and path (which includes the specific subfolder structure where a page is located). URLs also contain things like the specific folders and/or subfolders that are on a given website, any parameters (like click tracking or session IDs) that might be stored in the URL, and anchors that allow visitors to jump to a specific point in the resource. Why do URLs
How to Perform SEO Analysis for Your Website?
What is SEO analysis? SEO analysis is a website check for the overall health, structure, content, and other factors relevant to your search engine rankings. In other words, think of it as consulting an expert on how to attract more attention and get better discovered on the “yellow pages” of the internet, the search engine result pages (SERPs). The results reveal areas that can be improved to increase your ranking on SERPs, and how you can build the best SEO strategy for your business. Why is SEO analysis important? SEO analysis is the first order of business for a bulletproof SEO strategy. It shows your