PR and SEO PR and SEO are powerful tools in engaging the public. But as the media landscape has become increasingly online-only, combining PR services with SEO efforts has become essential. Together, they have formed a new concept that has the potential to help businesses dominate online search queries So how can SEO and PR work together to deliver great campaigns and achieve even better results? Six ways the SEO and PR are working together: Optimizing links in earned coverage Having a strong backlink digital profile is a key contributor to improving search engine rankings. When placing press releases, developing content or working with media